Prodigy Studios builds and grows athlete-led digital media businesses.
We partner with world-class athletes to create, own, scale and monetise YouTube-first media brands—transforming sporting icons into influential digital creators and media owners.
Our model combines premium storytelling, audience growth, strategic brand partnerships and authentic athlete ownership to build engaged global communities and valuable long-term media assets.
With Ian Poulter, Kevin Pietersen, Andy Murray and Jamie Murray already on board, Prodigy Studios is redefining how elite athletes connect with fans and brands beyond the game.
Presented by Google Gemini, The Switch takes fans inside KP's world of elite competition, unforgettable challenges and unrivalled access to the biggest names in cricket and sport. Honest, unscripted and entertaining, every episode delivers the insight and personality that made Kevin one of the game's most iconic figures.
From headline-making conversations and world-class masterclasses to high-stakes competitions and celebrity match-ups, The Switch brings audiences closer to the sport than ever before.
More than a cricket show, The Switch is premium digital entertainment—bold, authentic and built for today's fans.
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The Set brings together two of Britain's greatest tennis players to deliver premium entertainment, unrivalled access and expert insight from the heart of the sport.
From world-class masterclasses and headline challenges to behind-the-scenes moments and conversations with global sporting icons, every episode combines the Murray brothers' unique chemistry with the stories, personalities and competition that make tennis one of the world's biggest sports.
Built for fans old and new, The Set is more than a YouTube channel—it's the home of modern tennis culture, connecting audiences with the game in ways never seen before.
Blending elite sporting insight with premium entertainment, The Postman takes fans beyond the fairway and into Ian's world, where golf meets motorsport, football and some of sport's and cultures biggest personalities.
With Ian's trademark charisma at the centre of every episode, the series combines exclusive conversations, creative challenges and behind-the-scenes access to deliver authentic moments that engage audiences and create meaningful opportunities for brand partners.
Bold, entertaining and unmistakably Poulter, The Postman is premium sports content built for today's digital audience.
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